Life insurance leads for Canadian advisors
We attract families looking for coverage, collect the details you need to quote, confirm their phone number, and deliver only the leads that match your provinces. More conversations, less prospecting.
J. T.
(416) 555-01••
How a lead is made
Every lead passes the same path. We do the work at each stage so you only spend time on people who are ready to talk.
Step 1
Families and individuals searching for life insurance find RiteFinance and start a quote request.
You do not run or pay for ads
Step 2
They answer a short form: type of cover, amount, health basics, age and province.
Underwriting basics up front
Step 3
Answers are checked against your filters, such as province, age range and cover type.
Only matching leads move on
Step 4
The consumer confirms their phone number with a one-time code, and we check for duplicates.
Numbers that actually ring
Step 5
The lead lands in your inbox, as an SMS alert or in your CRM within moments, ready to call.
Call while they are still looking
How leads are qualified
Consumers answer these before a lead is created. You see the answers with the lead, so your first call starts in the right place.
What type of insurance are you looking for?
Term, whole or universal: you know which product to lead with.
How much coverage are you looking for?
Lets you judge deal size and prepare a quote range before the call.
Do you have major medical conditions? Do you use tobacco?
Early underwriting signals, so you spend time on cases you can place.
What is your birth date?
Age drives price and carrier choice. Choose only the age bands you want.
Which province do you live in?
Matches the lead to your licence. You are never sent a province you did not choose.
Only leads that match your filters are delivered.
How leads are verified
Verification happens before delivery, not after. That is the difference between a list of contacts and a lead you can call.
RiteFinance
Your verification code is 4 8 2 9 1Illustration of the consumer step
We text a one-time code to the number the consumer entered. They must enter it to continue.
Repeat submissions of the same person or number are caught before they reach you.
The province given must match the provinces you choose. Out of area requests are not delivered.
The consent text, time and page of each request are stored with the lead.
Delivery
Choose one or all three. Delivery starts the moment a lead is verified.
A formatted lead email with every answer, ready to forward to your team.
An instant text so you can call while the consumer is still researching.
Leads post straight into your CRM or spreadsheet as structured data.
Save time and money
Generating your own leads costs money before it earns any. Buying from us turns that into a clear price per lead.
Pricing
We do not publish a price list because the right price depends on what you need. In a short call we agree a clear price per lead, with no hidden fees and no long contract.
Pricing reflects the provinces and territories you want to cover.
Start small or scale up. Larger monthly volumes are priced accordingly.
Product type, age range and delivery method all shape the quote.
Tell us who you are and which leads interest you, then pick a time. In the demo we show you the broker portal and how leads reach you, then quote pricing for your provinces and volume. Every lead is exclusive to you.
Just have a question? Ask us instead.
Browse the answers brokers ask most, or ask us directly. We reply within one business day.
